Strategic Pricing: Three Steps to Higher Profit Margins

Running a manufacturing enterprise has never been more challenging. As advances in technology have broken down geographic barriers, manufacturers in developed nations like the United States find themselves in direct competition with “low-cost” producers from emerging regions such as China, India, and Eastern Europe. Throw in volatile economic forces— constantly changing raw material prices, shifting customer tastes, unforeseen global recessions—and turning a profit from the making and selling of goods becomes more difficult every day.